Choose TRUE if the statement agrees with the information given in the text, choose FALSE if the statement contradicts the information given in the text, or choose NOT GIVEN if there is no information on this.
(Questions 1-2-3-4-5-6-7-8)
1.Clippers were originally intended to be used as passenger ships.
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2. سوال
2.Cutty Sark was given the name of a character in a poem
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3. سوال
3.The contract between John Willis and Scott & Linton favoured Willis.
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4. سوال
4.John Willis wanted Cutty Sark to be the fastest tea clipper travelling between the UK and China.
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5. سوال
5.Despite storm damage, Cutty Sark beat Thermopylae back to London.
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6. سوال
6.The opening of the Suez Canal meant that steam ships could travel between Britain and China faster than clippers.
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7. سوال
7.Steam ships sometimes used the ocean route to travel between London and China.
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8. سوال
8.Captain Woodget put Cutty Sark at risk of hitting an iceberg.
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9. سوال
Complete the sentences below. Write ONE WORD ONLY from the passage in each gap. (Questions 9-10-11-12-13)
After 1880, Cutty Sark carried 9. as its main cargo during its most successful time.
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10. سوال
As a captain and 10., Woodget was very skilled.
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11. سوال
Ferreira went to Falmouth to repair damage that a 11. had caused.
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12. سوال
Between 1923 and 1954, Cutty Sark was used for 12.
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13. سوال
Cutty Sark has twice been damaged by 13. in the 21st century.
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14. سوال
PART2
Questions: 14-15-16-17-18-19-20-21-22-23-24-25-26
Complete the summary below. Write ONE WORD ONLY from the passage in each gap.
(Questions 14-15-16-17)
Why soil degradation could be a disaster for humans
Healthy soil contains a large variety of bacteria and other microorganisms, as well as plant remains and 14.
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15. سوال
It provides us with food and also with antibiotics, and its function in storing 15. has a significant effect on the climate.
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16. سوال
In addition, it prevents damage to property and infrastructure because it holds 16.
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17. سوال
If these microorganisms are lost, soil may lose its special properties. The main factor contributing to soil degradation is the 17. carried out by humans.
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18. سوال
Complete each sentence with the correct ending from the box below. Choose the correct letter, i-vi. (Questions 18-19-20-21)
i. may improve the number and quality of plants growing there. ii. may contain data from up to nine countries. iii. may not be put back into the soil. iv. may help governments to be more aware of soil-related issues. v. may cause damage to different aspects of the environment. vi. may be better for use at a global level.
18.Nutrients contained in the unused parts of harvested crops
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19. سوال
19.Synthetic fertilisers produced with the Haber-Bosch process
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20. سوال
20.Addition of a mixture developed by Pius Floris to the soil
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21. سوال
21.The idea of zero net soil degradation
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22. سوال
Reading Passage 2 has seven sections, i–vii. Which section contains the following information? Choose the correct letter, i–vii. (Questions 22-23-24-25-26)
NB You may use any letter more than once
22.a reference to one person’s motivation for a soil-improvement project
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23. سوال
23.an explanation of how soil stayed healthy before the development of farming
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24. سوال
24.examples of different ways of collecting information on soil degradation
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25. سوال
25.a suggestion for a way of keeping some types of soil safe in the near future
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26. سوال
26.a reason why it is difficult to provide an overview of soil degradation
27.What is the reviewer’s attitude to advocates of positive psychology?
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28. سوال
28.The reviewer refers to the Greek philosopher Aristotle in order to suggest that happiness
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29. سوال
29.According to Davies, Bentham’s suggestion for linking the price of goods to happiness was significant because
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30. سوال
Complete the summary using words from the box below. Choose the correct letter, i-vii. (Questions 30-31-32-33-34)
i. measurement ii. security iii. implementation iv. profits v. observation vi. communication vii. preservation
Jeremy Bentham
30.Jeremy Bentham was active in other areas besides philosophy. In the 1790s he suggested a type of technology to improve ——– for different Government departments.
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31. سوال
31.He developed a new way of printing banknotes to increase ———
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32. سوال
32.and also designed a method for the ——– of food.
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33. سوال
33.He also drew up plans for a prison which allowed the ——– of prisoners at all times, and believed the same design could be used for other institutions as well.
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34. سوال
34.When researching happiness, he investigated possibilities for its ——– and suggested some methods of doing this.
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35. سوال
Choose YES if the statement agrees with the writer’s claims, choose NO if the statement contradicts the writer’s claims, or choose NOT GIVEN if there is impossible to say what the writer thinks about this. (Questions 35-36-37-38-39-40)
35.One strength of The Happiness Industry is its discussion of the relationship between psychology and economics.
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36. سوال
36.It is more difficult to measure some emotions than others.
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37. سوال
37.Watson’s ideas on behaviourism were supported by research on humans he carried out before 1915.
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38. سوال
38.Watson’s ideas have been most influential on governments outside America.
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39. سوال
39.The need for happiness is linked to industrialisation.
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40. سوال
40.A main aim of government should be to increase the happiness of the population.
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READING PART 1
Questions 1 – 13
Cutty Sark: the fastest sailing ship of all time
The nineteenth century was a period of great technological development in Britain, and for shipping the major changes were from wind to steam power, and from wood to iron and steel.
The fastest commercial sailing vessels of all time were clippers, three-masted ships built to transport goods around the world, although some also took passengers. From the 1840s until 1869, when the Suez Canal opened and steam propulsion was replacing sail, clippers dominated world trade. Although many were built, only one has survived more or less intact: Cutty Sark, now on display in Greenwich, southeast London.
Cutty Sark’s unusual name comes from the poem Tam O’Shanter by the Scottish poet Robert Bums. Tam, a farmer, is chased by a witch called Nannie, who is wearing a ‘Cutty Sark’ – an old Scottish name for a short nightdress. The witch is depicted in Cutty Sark’s figurehead – the carving of a woman typically at the front of old sailing ships. In legend, and in Bums ‘s poem, witches cannot cross water, so this was a rather strange choice of name for a ship.
Cutty Sark was built in Dumbarton, Scotland, in 1869, for a shipping company owned by John Willis. To carry out construction, Willis chose a new shipbuilding firm, Scott & Linton, and ensured that the contract with them put him in a very strong position. In the end, the firm was forced out of business, and the ship was finished by a competitor.
Willis’s company was active in the tea trade between China and Britain, where speed could bring shipowners both profits and prestige, so Cutty Sark was designed to make the journey more quickly than any other ship. On her maiden voyage, in 1870, she set sail from London, carrying large amounts of goods to China. She returned laden with tea, making the journey back to London in four months. However, Cutty Sark never lived up to the high expectations of her owner, as a result of bad winds and various misfortunes. On one occasion, in 1872, the ship and a rival clipper, Thermopylae, left port in China on the same day. Crossing the Indian Ocean, Cutty Sark gained a lead of over 400 miles, but then her rudder was severely damaged in stormy seas, making her impossible to steer. The ship’s crew had the daunting task ofrepairing the rudder at sea, and only succeeded at the second attempt. Cutty Sark reached London a week after Thermopylae.
Steam ships posed a growing threat to clippers, as their speed and cargo capacity increased. In addition, the opening of the Suez Canal in 1869, the same year that Cutty Sark was launched, had a serious impact. While steam ships could make use of the quick, direct route between the Mediterranean and the Red Sea, the canal was of no use to sailing ships, which needed the much stronger winds of the oceans, and so had to sail a far greater distance. Steam ships reduced the journey time between Britain and China by approximately two months.
By 1878, tea traders weren’t interested in Cutty Sark, and instead, she took on the much less prestigious work of carrying any cargo between any two ports in the world. In 1880, violence aboard the ship led ultimately to the replacement of the captain with an incompetent drunkard who stole the crew’s wages. He was suspended from service, and a new captain appointed. This marked a turnaround and the beginning of the most successful period in Cutty Sark’s working life, transporting wool from Australia to Britain. One such journey took just under 12 weeks, beating every other ship sailing that year by around a month.
The ship’s next captain, Richard Woodget, was an excellent navigator, who got the best out of both his ship and his crew. As a sailing ship, Cutty Sark depended on the strong trade winds of the southern hemisphere, and Woodget took her further south than any previous captain, bringing her dangerously close to icebergs off the southern tip of South America. His gamble paid off, though, and the ship was the fastest vessel in the wool trade for ten years.
As competition from steam ships increased in the 1890s, and Cutty Sark approached the end of her life expectancy, she became less profitable. She was sold to a Portuguese firm, which renamed her Ferreira. For the next 25 years, she again carried miscellaneous cargoes around the world.
Badly damaged in a gale in 1922, she was put into Falmouth harbour in southwest England, for repairs. Wilfred Dowman, a retired sea captain who owned a training vessel, recognised her and tried to buy her, but without success. She returned to Portugal and was sold to another Portuguese company. Dowman was determined, however, and offered a high price: this was accepted, and the ship returned to Falmouth the following year and had her original name restored.
Dowman used Cutty Sark as a training ship, and she continued in this role after his death. When she was no longer required, in 1954, she was transferred to dry dock at Greenwich to go on public display. The ship suffered from fire in 2007, and again, less seriously, in 2014, but now Cutty Sark attracts a quarter of a million visitors a year.
READING PART 2
Questions 14 – 26
SAVING THE SOIL
More than a third of the Earth’s top layer is at risk. Is there hope for our planet’s most precious resource?
i More than a third of the world’s soil is endangered, according to a recent UN report. If we don’t slow the decline, all farmable soil could be gone in 60 years. Since soil grows 95% of our food, and sustains human life in other more surprising ways, that is a huge problem.
ii Peter Groffman, from the Cary Institute of Ecosystem Studies in New York, points out that soil scientists have been warning about the degradation of the world’s soil for decades. At the same time, our understanding of its importance to humans has grown. A single gram of healthy soil might contain 100 million bacteria, as well as other microorganisms such as viruses and fungi, living amid decomposing plants and various minerals.
That means soils do not just grow our food, but are the source of nearly all our existing antibiotics, and could be our best hope in the fight against antibioticresistant bacteria. Soil is also an ally against climate change: as microorganisms within soil digest dead animals and plants, they lock in their carbon content, holding three times the amount of carbon as does the entire atmosphere. Soils also store water, preventing flood damage: in the UK, damage to buildings, roads and bridges from floods caused by soil degradation costs £233 million every year.
iii If the soil loses its ability to perform these functions, the human race could be in big trouble. The danger is not that the soil will disappear completely, but that the microorganisms that give it its special properties will be lost. And once this has happened, it may take the soil thousands of years to recover.
Agriculture is by far the biggest problem. In the wild, when plants grow they remove nutrients from the soil, but then when the plants die and decay these nutrients are returned directly to the soil. Humans tend not to return unused parts of harvested crops directly to the soil to enrich it, meaning that the soil gradually becomes less fertile. In the past we developed strategies to get around the problem, such as regularly varying the types of crops grown, or leaving fields uncultivated for a season.
iv But these practices became inconvenient as populations grew and agriculture had to be run on more commercial lines. A solution came in the early 20th century with the Haber-Bosch process for manufacturing ammonium nitrate. Farmers have been putting this synthetic fertiliser on their fields ever since.
But over the past few decades, it has become clear this wasn’t such a bright idea. Chemical fertilisers can release polluting nitrous oxide into the atmosphere and excess is often washed away with the rain, releasing nitrogen into rivers. More recently, we have found that indiscriminate use of fertilisers hurts the soil itself, turning it acidic and salty, and degrading the soil they are supposed to nourish.
v One of the people looking for a solution to this problem is Pius Floris, who started out running a tree-care business in the Netherlands, and now advises some of the world’s top soil scientists. He came to realise that the best way to ensure his trees flourished was to take care of the soil, and has developed a cocktail of beneficial bacteria, fungi and humus* to do this. Researchers at the University of Valladolid in Spain recently used this cocktail on soils destroyed by years of fertiliser overuse. When they applied Floris’s mix to the desert-like test plots, a good crop of plants emerged that were not just healthy at the surface, but had roots strong enough to pierce dirt as hard as rock. The few plants that grew in the control plots, fed with traditional fertilisers, were small and weak.
vi However, measures like this are not enough to solve the global soil degradation problem. To assess our options on a global scale we first need an accurate picture of what types of soil are out there, and the problems they face. That’s not easy. For one thing, there is no agreed international system for classifying soil. In an attempt to unify the different approaches, the UN has created the Global Soil Map project. Researchers from nine countries are working together to create a map linked to a database that can be fed measurements from field surveys, drone surveys, satellite imagery, lab analyses and so on to provide real-time data on the state of the soil. Within the next four years, they aim to have mapped soils worldwide to a depth of 100 metres, with the results freely accessible to all.
vii But this is only a first step. We need ways of presenting the problem that bring it home to governments and the wider public, says Pamela Chasek at the International Institute for Sustainable Development, in Winnipeg, Canada. ‘Most scientists don’t speak language that policy-makers can understand, and vice versa.’ Chasek and her colleagues have proposed a goal of ‘zero net land degradation’. Like the idea of carbon neutrality, it is an easily understood target that can help shape expectations and encourage action.
For soils on the brink, that may be too late. Several researchers are agitating for the immediate creation of protected zones for endangered soils. One difficulty here is defining what these areas should conserve: areas where the greatest soil diversity is present? Or areas of unspoilt soils that could act as a future benchmark of quality?
Whatever we do, if we want our soils to survive, we need to take action now.
READING PART 3
Questions 27 – 40
Book Review
The Happiness Industry: How the Government and Big Business Sold Us Well-Being
By William Davies
‘Happiness is the ultimate goal because it is self-evidently good. If we are asked why happiness matters we can give no further external reason. It just obviously does matter.’ This pronouncement by Richard Layard, an economist and advocate of ‘positive psychology’, summarises the beliefs of many people today. For Layard and others like him, it is obvious that the purpose of government is to promote a state of collective well-being. The only question is how to achieve it, and here positive psychology – a supposed science that not only identifies what makes people happy but also allows their happiness to be measured- can show the way. Equipped with this science, they say, governments can secure happiness in society in a way they never could in the past.
It is an astonishingly crude and simple-minded way of thinking, and for that very reason increasingly popular. Those who think in this way are oblivious to the vast philosophical literature in which the meaning and value of happiness have been explored and questioned, and write as if nothing of any importance had been thought on the subject until it came to their attention. It was the philosopher Jeremy Bentham (1748-1832) who was more than anyone else responsible for the development of this way of thinking. For Bentham it was obvious that the human good consists of pleasure and the absence of pain. The Greek philosopher Aristotle may have identified happiness with self-realisation in the 4th century BC, and thinkers throughout the ages may have struggled to reconcile the pursuit of happiness with other human values, but for Bentham all this was mere metaphysics or fiction. Without knowing anything much of him or the school of moral theory he established – since they are by education and intellectual conviction illiterate in the history of ideas – our advocates of positive psychology follow in his tracks in rejecting as outmoded and irrelevant pretty much the entirety of ethical reflection on human happiness to date.
But as William Davies notes in his recent book The Happiness Industry, the view·that happiness is the only self-evident good is actually a way of limiting moral inquiry. One of the virtues of this rich, lucid and arresting book is that it places the current cult of happiness in a well-defined historical framework. Rightly, Davies begins his story with Bentham, noting that he was far more than a philosopher. Davies writes, ‘Bentham’s activities were those which we might now associate with a public sector management consultant’. In the 1790s, he wrote to the Home Office suggesting that the departments of government be linked together through a set of ‘conversation tubes’, and to the Bank of England with a design for a printing device that could produce unforgeable banknotes. He drew up plans for a ‘frigidarium’ to keep provisions such as meat, fish, fruit and vegetables fresh. His celebrated design for a prison to be known as a ‘Panopticon’, in which prisoners would be kept in solitary confinement while being visible at all times to the guards, was very nearly adopted. (Surprisingly, Davies does not discuss the fact that Bentham meant his Panopticon not just as a model prison but also as an instrument of control that could be applied to schools and factories.)
Bentham was also a pioneer of the ‘science of happiness’. If happiness is to be regarded as a science, it has to be measured, and Bentham suggested two ways in which this might be done. Viewing happiness as a complex of pleasurable sensations, he suggested that it might be quantified by measuring the human pulse rate. Alternatively, money could be used as the standard for quantification: if two different goods have the same price, it can be claimed that they produce the same quantity of pleasure in the consumer. Bentham was more attracted by the latter measure. By associating money so closely to inner experience, Davies writes, Bentham ‘set the stage for the entangling of psychological research and capitalism that would shape the business practices of the twentieth century’.
The Happiness Industry describes how the project of a science of happiness has become integral to capitalism. We learn much that is interesting about how economic problems are being redefined and treated as psychological maladies. In addition, Davies shows how the belief that inner states of pleasure and displeasure can be objectively measured bas informed management studies and advertising. The tendency of thinkers such as J B Watson, the founder of behaviourism*, was that human beings could be shaped, or manipulated, by policymakers and managers. Watson had no factual basis for his view of human action. When he became president of the American Psychological Association in 1915, he ‘had never even studied a single human being’: his research had been confined to experiments on white rats. Yet Watson’s reductive model is now widely applied, with ‘behaviour change’ becoming the goal of governments: in Britain, a ‘Behaviour Insights Team’ has been established by the government to study how people can be encouraged, at minimum cost to the public purse, to live in what are considered to be socially desirable ways.
Modern industrial societies appear to need the possibility of ever-increasing happiness to motivate them in their labours. But whatever its intellectual pedigree, the idea that governments should be responsible for promoting happiness is always a threat to human freedom.
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Choose TRUE if the statement agrees with the information given in the text, choose FALSE if the statement contradicts the information given in the text, or choose NOT GIVEN if there is no information on this.
The cork oak has the thickest bark of any living tree 1.
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2. سوال
cellular structure as natural cork 2.
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3. سوال
Individual cork oak trees must be left for 25 years between the first and second harvest 3.
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4. سوال
Cork bark should be stripped in dry atmospheric conditions 4.
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5. سوال
The only way to remove the bark from cork oak trees is by hand 5.
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6. سوال
Complete the notes below. Write ONE WORD ONLY from the passage in each gap.
Comparison of aluminium screw caps and cork bottle stoppers
Complete the sentences below. Write ONE WORD ONLY from the passage in each gap.
The writer mentions collecting 14. as an example of collecting in order to make money.
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راهنمایی
Choose YES if the statement agrees with the writer’s claims, choose NO if the statement contradicts the writer’s claims, or choose NOT GIVEN if there is impossible to say what the writer thinks about this.
سوال 15 از 40
15. سوال
Collectors may get a feeling of 15. from buying and selling items.
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16. سوال
Collectors’ clubs provide opportunities to share 16.
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17. سوال
Collectors’ clubs offer 17. with people who have similar interests.
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18. سوال
Collecting sometimes involves a life-long 18. for a special item.
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19. سوال
Searching for something particular may prevent people from feeling their life is completely 19.
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20. سوال
Stamp collecting may be 20. because it provides facts about different countries.
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21. سوال
tends to be mostly a male hobby 21..
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22. سوال
Choose TRUE if the statement agrees with the information given in the text, choose FALSE if the statement contradicts the information given in the text, or choose NOT GIVEN if there is no information on this.
The number of people buying dolls has grown over the centuries 22.
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23. سوال
Sixteenth century European dolls were normally made of wax and porcelain 23.
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24. سوال
Arranging a stamp collection by the size of the stamps is less common than other methods 24.
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25. سوال
Someone who collects unusual objects may want others to think he or she is also unusual 25.
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26. سوال
Collecting gives a feeling that other hobbies are unlikely to inspire 26.
Choose the correct answer, of heading for paragraphs A–F from the list of headings below.
(Question: 27 – 28 – 29 – 30 – 31 – 32)
List of Headings
i.Courses that require a high level of commitment
ii.A course title with two meanings
iii.The equal importance of two key issues
iv.Applying a theory in an unexpected context
v.The financial benefits of studying
vi.A surprising course title
vii.Different names for different outcomes
viii.The possibility of attracting the wrong kind of student
Section A 27.
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28. سوال
Section B 28.
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29. سوال
Section C 29.
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30. سوال
Section D 30.
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31. سوال
Section E 31.
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32. سوال
Section F 32.
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33. سوال
Complete the summary. Write NO MORE THAN TWO WORDS from the text in each gap.
The ‘Arson for Profit’ course
This is a university course intended for students who are undergraduates and who are studying 28.
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34. سوال
The expectation is that they will become 34. specialising in arson.
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35. سوال
The course will help them to detect cases of arson and find 35. of criminal intent
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36. سوال
Leading to successful 36. in the courts.
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37. سوال
Choose YES if the statement agrees with the writer’s claims, choose NO if the statement contradicts the writer’s claims, or choose NOT GIVEN if there is impossible to say what the writer thinks about this.
It is difficult to attract students onto courses that do not focus on a career 37.
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38. سوال
The ‘Arson for Profit’ course would be useful for people intending to set fire to buildings 38.
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سوال 39 از 40
39. سوال
Fire science courses are too academic to help people to be good at the job of firefighting 39.
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40. سوال
The writer’s fire science students provided a detailed definition of the purpose of their studies 40.
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READING PART 1
Questions 1 – 2
Cork
Cork – the thick bark of the cork oak tree (Quercus suber) – is a remarkable material. It is tough, elastic, buoyant, and fire-resistant, and suitable for a wide range of purposes. It has also been used for millennia: the ancient Egyptians sealed their sarcophagi (stone coffins) with cork, while the ancient Greeks and Romans used it for anything from beehives to sandals.
And the cork oak itself is an extraordinary tree. Its bark grows up to 20 cm in thickness, insulating the tree like a coat wrapped around the trunk and branches and keeping the inside at a constant 20°c all year round. Developed most probably as a defence against forest fires, the bark of the cork oak has a particular cellular structure – with about 40 million cells per cubic centimetre – that technology has never succeeded in replicating. The cells are filled with air, which is why cork is so buoyant. It also has an elasticity that means you can squash it and watch it spring back to its original size and shape when you release the pressure.
Cork oaks grow in a number of Mediterranean countries, including Portugal, Spain, Italy, Greece and Morocco. They flourish in warm, sunny climates where there is a minimum of 400 millimetres of rain per year, and not more than 800 millimetres. Like grape vines, the trees thrive in poor soil, putting down deep roots in search of moisture and nutrients. Southern Portugal’s Alentejo region meets all of these requirements, which explains why, by the early 20th century, this region had become the world’s largest producer of cork, and why today it accounts for roughly half of all cork production around the world.
Most cork forests are family-owned. Many of these family businesses, and indeed many of the trees themselves, are around 200 years old. Cork production is, above all, an exercise in patience. From the planting of a cork sapling to the first harvest takes 25 years, and a gap of approximately a decade must separate harvests from an individual tree. And for top-quality cork, it’s necessary to wait a further 15 or 20 years. You even have to wait for the right kind of summer’s day to harvest cork. If the bark is stripped on a day when it’s too cold – or when the air is damp – the tree will be damaged.
Cork harvesting is a very specialised profession. No mechanical means of stripping cork bark has been invented, so the job is done by teams of highly skilled workers. First, they make vertical cuts down the bark using small sharp axes, then lever it away in pieces as large as they can manage. The most skilful corkstrippers prise away a semi-circular husk that runs the length of the trunk from just above ground level to the first branches. It is then dried on the ground for about four months, before being taken to factories, where it is boiled to kill any insects that might remain in the cork. Over 60% of cork then goes on to be made into traditional bottle stoppers, with most of the remainder being used in the construction trade. Corkboard and cork tiles are ideal for thermal and acoustic insulation, while granules of cork are used in the manufacture of concrete.
Recent years have seen the end of the virtual monopoly of cork as the material for bottle stoppers, due to concerns about the effect it may have on the contents of the bottle. This is caused by a chemical compound called 2,4,6-trichloroanisole (TCA), which forms through the interaction of plant phenols, chlorine and mould. The tiniest concentrations – as little as three or four parts to a trillion – can spoil the taste of the product contained in the bottle. The result has been a gradual yet steady move first towards plastic stoppers and, more recently, to aluminium screw caps. These substitutes are cheaper to manufacture and, in the case of screw caps, more convenient for the user.
The classic cork stopper does have several advantages, however. Firstly, its traditional image is more in keeping with that of the type of high quality goods with which it has long been associated. Secondly – and very importantly – cork is a sustainable product that can be recycled without difficulty. Moreover, cork forests are a resource which support local biodiversity, and prevent desertification in the regions where they are planted. So, given the current concerns about environmental issues, the future of this ancient material once again looks promising.
READING PART 2
Questions 3 – 4
COLLECTING AS A HOBBY
Collecting must be one of the most varied of human activities, and it’s one that many of us psychologists find fascinating. Many forms of collecting have been dignified with a technical name: an archtophilist collects teddy bears, a philatelist collects postage stamps, and a deltiologist collects postcards. Amassing hundreds or even thousands of postcards, chocolate wrappers or whatever, takes time, energy and money that could surely be put to much more productive use. And yet there are millions of collectors around the world. Why do they do it?
There are the people who collect because they want to make money – this could be called an instrumental reason for collecting; that is, collecting as a means to an end. They’ll look for, say, antiques that they can buy cheaply and expect to be able to sell at a profit. But there may well be a psychological element, too – buying cheap and selling dear can give the collector a sense of triumph. And as selling online is so easy, more and more people are joining in.
Many collectors collect to develop their social life, attending meetings of a group of collectors and exchanging information on items. This is a variant on joining a bridge club or a gym, and similarly brings them into contact with like-minded people.
Another motive for collecting is the desire to find something special, or a particular example of the collected item, such as a rare early recording by a particular singer. Some may spend their whole lives in a hunt for this. Psychologically, this can give a purpose to a life that otherwise feels aimless. There is a danger, though, that if the individual is ever lucky enough to find what they’re looking for, rather than celebrating their success, they may feel empty, now that the goal that drove them on has gone.
If you think about collecting postage stamps, another potential reason for it – or, perhaps, a result of collecting – is its educational value. Stamp collecting opens a window to other countries, and to the plants, animals, or famous people shown on their stamps. Similarly, in the 19th century, many collectors amassed fossils, animals and plants from around the globe, and their collections provided a vast amount of information about the natural world. Without those collections, our understanding would be greatly inferior to what it is.
In the past – and nowadays, too, though to a lesser extent-a popular form of collecting, particularly among boys and men, was trainspotting. This might involve trying to see every locomotive of a particular type, using published data that identifies each one, and ticking off each engine as it is seen. Trainspotters exchange information, these days often by mobile phone, so they can work out where to go to, to see a particular engine. As a byproduct, many practitioners of the hobby become very knowledgeable about railway operations, or the technical specifications of different engine types.
Similarly, people who collect dolls may go beyond simply enlarging their collection, and develop an interest in the way that dolls are made, or the materials that are used. These have changed over the centuries from the wood that was standard in 16th century Europe, through the wax and porcelain of later centuries, to the plastics of today’s dolls. Or collectors might be inspired to study how dolls reflect notions of what children like, or ought to like.
Not all collectors are interested in learning from their hobby, though, so what we might call a psychological reason for collecting is the need for a sense of control, perhaps as a way of dealing with insecurity. Stamp collectors, for instance, arrange their stamps in albums, usually very neatly, organising their collection according to certain commonplace principles – perhaps by country in alphabetical order, or grouping stamps by what they depict – people, birds, maps, and so on.
One reason, conscious or not, for what someone chooses to collect is to show the collector’s individualism. Someone who decides to collect something as unexpected as dog collars, for instance, may be conveying their belief that they must be interesting themselves. And believe it or not, there is at least one dog collar museum in existence, and it grew out of a personal collection.
Of course, all hobbies give pleasure, but the common factor in collecting is usually passion: pleasure is putting it far too mildly. More than most other hobbies, collecting can be totally engrossing, and can give a strong sense of personal fulfilment. To non-collectors it may appear an eccentric, if harmless, way of spending· time, but potentially, collecting has a lot going for it.
READING PART 3
Questions 5 – 7
What’s the purpose of gaining knowledge?
A‘I would found an institution where any person can find instruction in any subject.’ That was the founder’s motto for Cornell University, and it seems an apt characterization of the different university, also in the USA, where I currently teach philosophy. A student can prepare for a career in resort management, engineering, interior design, accounting, music, law enforcement, you name it. But what would the founders of these two institutions have thought of a course called ‘Arson for Profit’? I kid you not: we have it on the books. Any undergraduates who have met the academic requirements can sign up for the course in our program in ‘fire science’.
BNaturally, the course is intended for prospective arson investigators, who can learn all the tricks of the trade for detecting whether a fire was deliberately set, discovering who did it, and establishing a chain of evidence for effective prosecution in a court of law. But wouldn’t this also be the perfect course for prospective arsonists to sign up for? My point is not to criticize academic programs in fire science: they are highly welcome as part of the increasing professionalization of this and many other occupations. However, it’s not unknown for a firefighter to torch a building. This example suggests how dishonest and illegal behavior, with the help of higher education, can creep into every aspect of public and business life.
CI realized this anew when I was invited to speak before a class in marketing, which is another of our degree programs. The regular instructor is a colleague who appreciates the kind of ethical perspective I can bring as a philosopher. There are endless ways I could have approached this assignment, but I took my cue from the title of the course: ‘Principles of Marketing’. It made me think to ask the students, ‘Is marketing principled?’ After all, a subject matter can have principles in the sense of being codified, having rules, as with football or chess, without being principled in the sense of being ethical. Many of the students immediately assumed that the answer to my question about marketing principles was obvious: no. Just look at the ways in which everything under the sun has been marketed; obviously it need not be done in a principled (=ethical) fashion.
Dls that obvious? I made the suggestion, which may sound downright crazy in light of the evidence, that perhaps marketing is by definition principled. My inspiration for this judgement is the philosopher Immanuel Kant, who argued that any body of knowledge consists of an end (or purpose) and a means.
ELet us apply both the terms ‘means’ and ‘end’ to marketing. The students have signed up for a course in order to learn how to market effectively. But to what end? There seem to be two main attitudes toward that question. One is that the answer is obvious: the purpose of marketing is to sell things and to make money. The other attitude is that the purpose of marketing is irrelevant: Each person comes to the program and course with his or her own plans, and these need not even concern the acquisition of marketing expertise as such. My proposal, which I believe would also be Kant’s, is that neither of these attitudes captures the significance of the end to the means for marketing. A field of knowledge or a professional endeavor is defined by both the means and the end; hence both deserve scrutiny. Students need to study both how to achieve X, and also what X is.
FIt is at this point that ‘Arson for Profit’ becomes supremely relevant. That course is presumably all about means: how to detect and prosecute criminal activity. It is therefore assumed that the end is good in an ethical sense. When I ask fire science students to articulate the end, or purpose, of their field, they eventually generalize to something like, ‘The safety and welfare of society,’ which seems right. As we have seen, someone could use the very same knowledge of means to achieve a much less noble end, such as personal profit via destructive, dangerous, reckless activity. But we would not call that firefighting. We have a separate word for it: arson. Similarly, if you employed the ‘principles of marketing’ in an unprincipled way, you would not be doing marketing. We have another term for it: fraud. Kant gives the example of a doctor and a poisoner, who use the identical knowledge to achieve their divergent ends. We would say that one is practicing medicine, the other, murder.